The NR Group has always been ahead of its time, which translated to a series of marketing, research, product, packaging & organizational innovations. As a result, the brand evolved from an incense sticks producer to one that provides a complete range of solutions in natural aroma products. An extensive range of fragrance products come under the brand – from coils and cones to aromatic oils; room fresheners to reed diffuser sticks; fragranced lifestyle products to botanical research and floral extracts.
Keeping with the new and yet preserving the traditional values has helped the group grow extensively. The family enterprise is now seeing its third generation overseeing the business as CEOs, most of whom have returned to head the group companies after management degrees from US universities. Over the last six decades, the group has diversified into 6 sectors and in each, it has carved a name for itself. The group companies have an independent corporate set up managed by professionals.
The NR Group of Companies:
N. Ranga Rao & Sons Pvt. Ltd. - (Manufacturers of Cycle Pure Agarbathies)
Established in 1948, N. Ranga Rao and Sons is a pioneer & leader in the incense industry for over 6 decades in:
♦ Creativity of fragrances and packaging.
♦ Professional management and marketing, and now totally ERP integrated.
♦ Has a library of over 500 fragrances, all created and blended in-house.
♦ Consistently winning awards in various categories over the last few decades:
♦ Par Excellence Awards (2009 & 2010) at the "National Convention on Quality Concepts"
♦ 6 awards in Advertising for Media Strategy, Radio Jingles and Innovation.
♦ 9 Chemexcil awards,
♦ 6 Visvesvaraya Industrial Trade Centre awards for excellence in exports.
♦ 3 Niryat awards from the Federation of Indian Export Organisations.
♦ 5 Merit awards from the Handicrafts Council at State and National levels.
NESSO – Natural & Essential Oils Pvt. Ltd. » (Mfr. & Marketers of Essential Oil and Floral Extracts
Established in 1979.
Global market share leader in Indian floral extracts, having ISO 22000 / HACCP, CGM compliant manufacturing facility and Kosher Certification.
♦ Has 7 extraction facilities strategically located near cultivation clusters in South India with capacity to process 12 tons of fresh flowers daily.
♦ Over 24000 ha of green tea plantation.
♦ Focused R & D on innovation and enhancing eco-friendly and technological competencies.
♦ Continuous research on standardization of herbal extracts, Ayurvedic formulation and phytochemicals.
♦ Delivers fresh, natural and quality floral concretes and absolutes to flavor & fragrancehouses, cosmetic and nutraceutical companies across the globe.
RIPPLE Fragrances Pvt. Ltd. »(Mfr. & Marketers of Personal & Air care Lifestyle Products)
♦ Established in 2005.
♦ The spatial fragrance division of the NR Group.
♦ Is strongly entrenched in the Indian air care market with its brands Lia and IRIS.
♦ Lia range of do-good air care products consists of room fresheners and car fresheners.
♦ IRIS is pioneering the home fragrances market in India through novel delivery systems and exciting fragrances.
♦ IRIS product range includes Reed Diffusers, Fragrance Vapourizers, Potpourri, Fragrant Stones, Speciality Incense, Pillow Mister and Aroma Candles.
♦ Present in the personal care space too with DNA brand of Deodorants and Perfumes.
N Ranga Rao & Sons Exports
The ambassador of Indian aroma traditions; this company successfully exports incense and related products to more than 50 countries in Asia, Africa, Europe, Latin America, the Middle East, Far East and North America.
N Ranga Rao & Sons Exports tops this achievement with a large number of prestigious awards for excellence in international business to its credit as well as a winning streak with the Government of India Export Award in the incense category.
The NR Group is vertically integrated in the fragrance domain. We are one of the fewmarketing companies in India that create and blend our perfumes.
Always looking ahead,NR group continues to grow on the bedrock of the founder’s vision and values.
The Cycle continues its journey…Good begets Good.
Corporate Social Responsibility
Late Shri. N. Ranga Rao the founder of NR Group, strongly believed in giving back to society, a part of the gains and this he practiced by spending generously on socially relevant causes. This belief became an ideal and passion for the succeeding generations of the Group. Thus NR Foundation, the non-profit charitable trust of the NR Group was born.
NR Foundation is a trust that is well recognized for its contributions in the areas of education, health, art, culture and services to the physically challenged across India. The Trust strongly believes that consistent effort in helping our society brings about positive and permanent changes for the betterment of mankind.
Corporate Social Responsibility is taken seriously and NR Group contributes to deserving causes on a case to case basis. The following are the permanent activities of NR Foundation.
Ranga Rao Memorial School for Disabled [RMSD]
RMSD is a free residential school for visually challenged girls from economically disadvantaged background. Apart from regular school curriculum, the girls are given mobility training, taught life-skills, music, dance and basic cooking, giving them confidence to be responsible for themselves.
A matter of pride for the institution is that a few students from RMSD have gone on to pursue higher studies in regular schools. Some are now employed in the private and government sectors too.
This programme promotes schooling for children who have dropped out because of learning disabilities or economic factors. These Learning Centres / Kalika Kendras conduct training camps, trekking trips and other extracurricular activities to motivate and encourage children to participate. The children showcase their talents and leadership qualities to their own community, which in turn helps sustain interest and regularity at academic sessions.
Project Prerepana has its reach in seven slums of Mysore City – Metagalli, Kumbarakoppal, Medar’s block, Hebbal colony, B. B. Keri, Ekalavyanagar and Manjunathapura. In the last five years, 128 children have successfully gone into regular schools and mainstream education. 222 children have so far benefitted from the Kalika Kendras facilities.
Project Unnati – Cycle Scholarship Programme
NR Group believes that education is the sure route for building a stronger nation. It promotes education by giving scholarships to children and grandchildren of the group employees. About 500 employee families across different working units are benefited by this programme annually.
Vocational Training for Women
Empowering women is another cause that NR Group believes in. Vocational training in bamboo splitting, sticks making, agarbathy rolling and packaging is given to women in tribal and rural areas. This activity is also used as Rehabilitation training in Mysore Central Prison and prisons across Karnataka State.
Ranga Jnana Vinimaya Kendra [RJVK]
RJVK is a free forum for intellectual knowledge sharing. It involves monthly lectures on subjects of topical interest by experts in the field, followed by a question-answer session.
This informal interface between those who know and those who want to know has created and fostered great intellectual awareness in Mysore. Ms. Sreemathi Hariprasad, a retired scientist of CFTRI is the coordinator.
Supporting Art & Cultural Events
NR Group strongly believes in preserving the heritage of our country. A variety of traditional folk arts and cultural activities are organised / sponsored in an effort to keep some of the dying Indian traditions alive while also connecting people with their regional, cultural and social roots. This is done annually and also as and when the opportunity arises.
Rhythm Dhaker Ladai:
In olden times, Dhakis (traditional drummers) used to animate the rhythm of life during pujas in Kolkata. In modern times, this art form had slowly become extinct. 8 years ago NR Group conceptualised a competitive event to revive the activity and showcase the cultural heritage of West Bengal. This Dhaker Ladai competition during Durga Puja festivities has enabled artistes to improve the benchmark of both music and performance with renewed enthusiasm every year.
The event has revived the art form of dhak,giving it international recognition, improved demand and remuneration for the artists plus the Dhakis again get the respect they deserve. The event is now an established popular tradition that Kolkata, its neighboring districts and NR Group look forward to every year.
Rhythm Ta Ta Thai Thai:
Inaugurated 4 years ago, this is an inspirational annual event to showcase the dancing abilities of girls aged 4 years and above. Vision behind this event is to create an ambience that nurtures young minds to co-create and innovate dance as an original form of art with its rhythm, imagination and expression. Rhythm Ta Ta Thai Thai is a unique competitive platform to exhibit the hidden prowess of girls across North Bengal.
Best Kolu Contest:
Annually in Tamil Nadu, NR Group conducts the Best Kolu Contest during the Dussera festival. Individual homes and women’s organizations enthusiastically participate to showcase their dolls collection, artistic and presentation talents.
Cycle Sheri Garba:
Sheri Garba is a folk art of Gujarat practiced over centuries as a crucial aspect of the Navaratri festival. This traditional art form was forgotten slowly over the recent decades, due to commercialisation of the festivities. Since 2010, NR Group has taken on the onus to revive this unique original art form of Garba across Gujarat. The aim of the activity in the form of annual competitions is to again make Sheri Garba an indispensable part of the Navaratri festival. Judging is purely tradition based, be it attire, dance steps or songs.
Cycle Heritage Quiz:
This new concept in quizzing was initiated in 2011, to encourage young minds to learn about our country’s rich art forms, culture, tradition & history.
The annual Quiz for school children is an attempt by the NR Group to indirectly play an active part in preserving India’s tradition and heritage.